PAST.
PRESENT.
FUTURE.
Some themes are just titles. In The Now was a worldview, one that challenged speakers and audiences alike to bridge what was, what is and what could be. TEDx Mahindra University 2025 needed a brand world as layered and forward-thinking as the conversations it set out to spark.
IN THE NOW
PRESENT REALITIES,PAST INSPIRATIONS,FUTURE VISIONS.
AN ODE TO THE THEME
Our goal with the design was to interpret the theme as visually as possible. Every icon here was intentional, each one representing a core idea connecting to technology, sustainability, leadership, resilience, community and more.
Recycle + Leaves
Merging natural elements and symbols to signify sustainable progress.
Microphone
Represents storytelling and spreading ideas.
Play Button
Modern and dynamic, aligning with the TEDx identity.
Circuit + Tree
Combines technology and growth for futuristic innovations rooted in the past.
Globe + Plant
Reflects a sustainable and eco-friendly future.
Cricket Ball
Sporty and aligning with the speakers profiles.
Handless clock
Aligning with the theme and representing to be in the present.
Mountain + Flag
Depicts the challenges and victories of leadership.
WHAT WE BUILT
BEYOND THE STAGE
TEDx isn't just a talk series, it's a world people step into. We took the ideas behind the event and brought them to life through a custom set of symbols and design elements that appeared across every part of the experience. From tickets and schedules to merchandise and event collateral, everything was designed to feel connected, making the TEDx identity instantly recognizable at every step.
TEDx MahindraUniversity
2025 — IN THE NOW
We're not for everyone.
But if your brand is ready for focus, direction
and growth, we are here.
We're not for everyone. But if your brand is ready for focus, direction and growth, we are here.